{"id":2990,"date":"2023-07-10T17:18:20","date_gmt":"2023-07-10T20:18:20","guid":{"rendered":"http:\/\/biblio1.mdp.edu.ar\/centro-ventas\/?post_type=product&p=2990"},"modified":"2026-03-30T17:08:26","modified_gmt":"2026-03-30T20:08:26","slug":"mar-del-plata-vertical","status":"publish","type":"product","link":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/producto\/mar-del-plata-vertical\/","title":{"rendered":"Mar del Plata vertical"},"content":{"rendered":"
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Mar del Plata se cre\u00f3 como un negocio inmobiliario. No una sola vez \u2014en su fundaci\u00f3n\u2014 sino dos veces: a mediados del siglo XX, los edificios en altura transformaron la ciudad tradicional, modificando el paisaje urbano y tambi\u00e9n la sociolog\u00eda, la econom\u00eda y la imaginaci\u00f3n de la ciudad. Esa \u201csegunda fundaci\u00f3n\u201d destruy\u00f3 patrimonios, pero fue realizada con una inmensa capacidad de trabajo local al servicio de ciertas ideas procedentes del gran mundo: el progreso, la modernidad, el consumo.<\/span><\/div>\n<\/div>\n
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En las d\u00e9cadas de 1950 y 1960 los edificios florecieron en el centro, y la venta de departamentos tur\u00edsticos fue furor. Los libros de la historia y arquitectura local han estimulado una visi\u00f3n rom\u00e1ntica de las grandes mansiones de la \u201caristocracia\u201d y de los chalets de piedra. Pero, \u00bfqu\u00e9 decir con las moles de cemento que configuran hoy el paisaje urbano?, \u00bfqui\u00e9n las construy\u00f3, cu\u00e1ndo, c\u00f3mo, por qu\u00e9, para qu\u00e9?<\/p>\n

Al estudiar la \u201cMar del Plata vertical\u201d que se desarrolla a una asombrosa velocidad entre 1930 y 1970, esta obra es una aguda indagaci\u00f3n de los aspectos positivos y negativos de ese proceso y una invitaci\u00f3n a pensar la ciudad del presente y del futuro.<\/p>\n

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Mar del Plata se cre\u00f3 como un negocio inmobiliario. No una sola vez \u2014en su fundaci\u00f3n\u2014 sino dos veces: a mediados del siglo XX, los edificios en altura transformaron la ciudad tradicional, modificando el paisaje urbano y tambi\u00e9n la sociolog\u00eda, la econom\u00eda y la imaginaci\u00f3n de la ciudad. Esa \u201csegunda fundaci\u00f3n\u201d destruy\u00f3 patrimonios, pero fue 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No una sola vez \u2014en su fundaci\u00f3n\u2014 sino dos veces: a mediados del siglo XX, los edificios en altura transformaron la ciudad tradicional, modificando el paisaje urbano y tambi\u00e9n la sociolog\u00eda, la econom\u00eda y la imaginaci\u00f3n de la ciudad. Esa \u201csegunda fundaci\u00f3n\u201d destruy\u00f3 patrimonios, pero fue…","_links":{"self":[{"href":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/wp-json\/wp\/v2\/product\/2990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/wp-json\/wp\/v2\/media\/2979"}],"wp:attachment":[{"href":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/wp-json\/wp\/v2\/media?parent=2990"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/wp-json\/wp\/v2\/product_cat?post=2990"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/biblio1.mdp.edu.ar\/centro-ventas\/wp-json\/wp\/v2\/product_tag?post=2990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}